In the age where technology is most prevalent, having a well-constructed website is crucial to getting noticed and standing out. The look and feel of your brand is a key determinant of your customer base and the people you appease.
Modern designs are bold and memorable. They stand out amongst the crowd and so do their websites. Great websites aren’t just about the content, they’re also about the design.
A recent blog on Hubspot, “15 Web Design Trends to Watch In 2018” shares fifteen key traits of trending websites this year. The uniqueness and appeal of a website is what will draw the customer in.
“Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue.” says Karla Cook.
The look of an outdated website will defer customers. It’s important to keep your website up to date and modernly representing your brand.
Keeping your website up to date is tedious and time-consuming. You have to keep the content relevant and your web design modernized.
Based off the article on Hubspot, we’ve come up with a how-to for making your website stand out.
- Create Concise Content
In order for your design to be simple and organized, your content must be concise and to the point. Make sure that your content is simple enough to not take up too much room, while also having enough information to get your point across.
- Develop A Design Scheme
If you don’t already, you should have a mood board or design theme created so you know which colors, fonts, shapes, and images best represent your brand at all times. Use this to create your website so your brand stays consistent.
- Make An Outline
Create a guideline of what you want on your website, how you want it to look, and where you want everything placed. This will help guide you as you create your website. When you have a vision board layed out in front of you, the design process is much smoother. It’s easier to erase something on paper than it is to change the coding on a webpage.
- Get to Designing
Now that you have your dream website all thought out, you can start creating it. Gather your mood board and your vision board and start designing. Many websites, like WordPress, have templates you can edit to make this process easier on you. WordPress also lets you buy your domain name through them so you don’t have to use .wordpress.com!
Get out there and build the website of your dreams.