With a rise in digital media, and social media marketing, you’d think that everyone would favor a strong social media presence. Instagram and Facebook are a place for people to share their creative side, their outfits, their culinary masterpieces, their accomplishments, etc.! So why are so many millenials choosing to opt out of social media, specifically Facebook?
Social media started out as a place for us to share images, thoughts, and events with the people we were closest to. Overtime, it has become one of the biggest ways for companies to mass advertise at a low cost. With the rapid growth of social media, many people have seen their accounts go from 100 followers to 1 million followers. The use of hashtags, shared posts, and tagged accounts bring new followers to an account everyday. The same goes with Facebook, public pages have followers with content being shared daily. These pages with mass amounts of followers have to have content created and shared daily in order to remain active and present.
As Facebook and Instagram grew, many account holders caught on to how impersonal sharing a post has become. What used to be a platform for a person to share content with close ones has now become a competition over who can get the most views and shares.
“It’s the second consecutive year of expected usage declines for Facebook among this advertiser-coveted group, according to the researcher.
eMarketer suggests some tweens are even skipping adopting Facebook entirely (it calls them “Facebook nevers”)…” says Natasha Lomas on techcrunch.com
Millennials who have grown up sharing much of their lives on social media are realizing they are less present in the moment, and seek validation from social media. The negative effect it has on an individual’s mental health is one reason millenials are ditching social media to be present in their actual lives.
As millennials catch on to the negative effect of being able to share any aspects of their life with any given person at any given time, they are choosing to stay off of it. As Facebook became more of a place for advertisers to share advertisements in the forms of mini videos, blog posts, and events, they lost the personal touch of sharing with their friends and families. They’re choosing to share real time with their friends and family and connecting with them that way. Although this might be bad for many company’s marketing strategies, it’s beneficial for the mental well being of our younger generations.