How often do you get to a gatekeeper that forwards you to the business owner’s voicemail? If you’re in sales, most likely your answer to this question is quite often. And how often do the business owners actually call you back? Not as often. So when they do, it’s important that your voicemail doesn’t give off that you are a salesperson making a sales call, or they’ll be more apt to hang up and not leave a voicemail.
One way to get a business owner to leave a voicemail is to sound professional and be concise. Saying something along the lines of “Hello this is [name], please leave me your name, number, and a brief message and I will get back to you as soon as possible.” This leaves the business owner curious as to why you called, and they’ll want to leave you a voicemail so they can find out why you reached out to them in the first place. This typically only works for personal phone numbers, or small businesses. If the business owner searches your phone number, and they will, they’ll find out who you are when they see your number come up in their search engine.
Staying up to date is important as well. Some people haven’t changed their voicemail greeting in a decade. And unless their voicemail is like the first example, this is a dead giveaway why they shouldn’t leave a voicemail. Outdated emails come across as unprofessional and they won’t care why you called if they sense that you are unprofessional. They’re business owners, they don’t have time to waste.
And if you want to mention your business, or your business will be recognizable in a search engine, use this tactic, “Hello, this is [name] at [black company], thank you for returning my call. I’m busy assisting other customers, so please leave me your name, number, and a brief message and I will return your phone call as soon as I can. In the meantime, feel free to take a look at our website [website link].” This way the business owner can get a feel for your company, and also check out your products online while they wait for you to return their call. This makes your business appear as a wanted product, and helps the prospect become familiar with your brand and products, building their trust.
Depending on your brand, and product, one tactic will work better than the other. But to get your prospect to leave a voicemail for you, you must capture their attention, and capture it quickly.