Social Media Strategy: What’s the Best Method?

Social media is one of the top marketing platforms a business can utilize. It’s free, for the most part, easy to use, and attracts potential customers from all over the world. Not to mention, it also works for itself. Through the use of hashtags, promoted posts, and networking through influencers, social media has quickly become one of the best forms of marketing around.

If you don’t have a social media presence, you’re already a step behind. The younger generations build trust in a company through the presence they see of that brand digitally. But using social media correctly can be tricky. When are the best times to make a post? How often should a post be made? What hashtags will attract the right customers? How do you network with influencers? These are questions asked by beginning social media marketers. The answers to these questions vary depending on the business you are trying to promote and the audience you are trying to develop.

Setting up a social media marketing strategy is the best way to stay on top of your marketing goals. The first step of making a marketing plan is to decide what your goals are. Like all goals, your marketing goals need to be S.M.A.R.T., specific, measurable, attainable, relevant, and timely. Your goals should be something that you can actually obtain, and obtain by the time you want to complete them.

After you have decided your goals, you should consult with your marketing team to determine the best platforms to help you reach your goals. Some of our favorites at Tablio are HootSuite (great for pre-scheduling posts to go out later), Instagram, and WordPress. Together, we use these platforms to share our brand and build trust with our current and future clients. We also find that these social media platforms help us share our story with the public so we can build relations instead of push products.

Once you know what platforms you want to use to get your brand our their digitally, you must decide who your audience is, and how to target them. Depending on the nature of your audience, you’ll want to create content that speaks to them and makes the public excited to engage with your brand.

Content creation is tricky, once you know your audience and what content you’ll need to create to engage with them, you’ll want to create content that speaks measures for your brand. Using the right colors, visuals, and captions will bring your image to life and make your audience excited and interested in engaging with your digital media platforms.

After content has been created, using a system like HootSuite allows for you to pre-schedule your content so it posts to your social media platforms at the best times for audience engagement.


Creating a social media marketing plan is tedious, but well worth it. Stay motivated, engage with your audience through vivid content, and your social media platforms will be the best marketing you’ve ever invested in.


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