The internet has quickly become the most common place for shopping to occur in recent years. Many people, too tired – or too busy – from their day to day lives to shop in person, lean towards shopping online because it’s quick and easy. Because of this, it’s important that your internet presence be a key representation of your brand. Web design continuously changes as coding and web development improve.
While maintaining a well represented brand is important to the brand’s image, so is maintaining a well displayed digital image. As web development grows, so must the way one represents themselves digitally. According to an article recently posted on Hubspot, there are eight ways that modern web design is curated.
- Big Typography
Big typography is a current trend because it is easy to read and visualize. Companies can use fonts to make themselves stand out against others brands. A universal typography representing a brand will create a uniform look.
- Hero Images
Hero images are large images that take up the majority of the top of the website. This design encourages a minimalist feel to the website, and also catches the attention of the website viewer. During the web design process, the website can be made to have this hero image hyperlink to the most important part, like a product page or a blog post.
- Background Videos
Videos that play in the background of your website are beneficial for both the brand and customer. The websites give the company a place to tell their story without taking up too much space on their website. While the customer receives an interactive look into the brand they are potentially purchasing from.
- Semi-Flat Design
Semi-flat design is design that does not give the impression of multidimensional text or images. The removal of shadows on images and text helps the website load quicker, and also makes it more comprehensible for the customer to interact with.
- Hamburger Menus
Hamburger menus are menus that list the options from top to bottom. These menus can be found on the right or left side of the websites, but more commonly are hidden. Hidden drop down menus don’t take up space on the main page but offer the options for website that need to be displayed.
- Giant Product Images
Using giant product images highlight the most important part of your company right on your homepage. This gives the viewer a better chance to get to know the product you are selling. Below the giant image, many companies show close ups with more in-depth descriptions of the products to really support the brand.
- Card Design
Card design is similar to playing cards, where an image has an outer box that hosts content below the image. These showcase the product with just a brief description underneath to talk about the most important features.
- Short Product and Feature Videos
These videos are short descriptions reviewing the specific products or key features relevant to the brand. They remove lengthy descriptions from the website and allow the customer to watch a more engaging description of the products and features.