How many apps send you push notifications on a daily basis? Have you ever fallen asleep to take a nap and woke up with so many notifications you can scroll through them? That’s reality for many smartphone users. But now these notifications are quickly becoming a great way for businesses to do marketing.
As everything turns over to being mobile and app-based, more and more companies are seeing the benefit of creating an app for their company. Apps bring more client communication, easier methods of scheduling, a place for the customer to shop or edit orders, and even a place for the customer to track the progress of orders they have already placed. With all of this in place, the next step for the company to grow in the mobile app realm is through push notifications.
“By opening up the channels through which you can communicate with your customers, we’re giving you a whole new set of tools to engage your customers and ensure that they have a great experience with your business,” vero.com.
Push notifications can be used to benefit a company-customer relationship in many ways. These notifications can be used to tell the customer when they may be running out of a product (encouraging them to purchase more), their product is on their way (shipping has occurred), their product will be arriving soon (delivery is very near), an out of stock product has come back into stock (encouraging them to purchase it while it’s in stock), and letting them know that you value their customer service (gratitude has never pushed a customer away!). With all of these benefits, push notifications are quickly becoming one of the best ways for you to connect with your potential customer.
Push notifications give a brand the ability to personally connect with each customer on an even more personalized platform than even an app does. First came social media, where customers and brands could initially connect digitally in a personalized manner. Next came apps, where the customer had their own personal platform to connect with a specific brand, get to know their products and make and store future purchases. And finally, push notifications have arrived, a friendly way for your company to encourage customer-brand interactions! Don’t be late to the game, as a small business, it’s important to take advantage of every method you have to build and boost customer-brand connections!